"Ralph Nader profiles a small group of CEOs who he believes performed extraordinarily well as business leaders and civic reformers, some well-known, some not, who should be celebrated as exceptions whose life and career should be a course of emulation and inspiration for students of business, executives and the wider citizenry. This select group of mavericks and iconoclasts -- which includes The Body Shop's Anita Roddick, Patagonia's Yvon Chouinard, Vanguard's John Bogle and Busboys and Poets' Andy Shallal --give us, Nader writes, "a sense of what might have been and what still could be if business were rigorously framed as a process that was not only about making money and selling things but improving our social and natural world.""--
